Jai Bhatnagar is an Art Director and Graphic Designer based out of Shimla. A Central Saint Martins Graduate, he has worked in advertising at Wieden+Kennedy contributing his creative vision to brands such as Royal Enfield, Make In India and Indigo Airlines. In 2013, Jai collaborated with fellow designers at CSM to direct a film for the launch of the Tod’s ‘No Code’ line of shoes. The directorial debut was awarded by the iconic Italian label and was featured on French Vogue and the brand’s website. Since 2017, Jai has established his own multi-disciplinary practice that involves design, video and animation.
Jai’s off-duty pursuits include adventuring in the Himalayas, experimenting with cameras and trying to crack the perfect poached eggs.